Introducing… WHAT!

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Shirt – c/o What is the Motive

“I just CBA – Continue Being Ambitious”


I was recently sent this shirt from a new sportswear brand on the scene, What is the Motive. I love the whole ethos behind this brand – they’re all about inspiring young people to work hard and achieve their motives through slogan tees and branded beanie hats. Slogan shirts have lately been popping up in all kinds of high street shops, so if you’re planning on investing in a piece, at only £10 a shirt, these are well worth the buy! I love the catchy word play that the brand uses, (WHAT is an acronym for Working Hard Achieving Targets – clever!) and their minimalistic approach means you can basically style their clothing in whatever way you like.

Be sure to give this up and coming brand lots of support – I personally think it’s great how they are combining style with a strong motivational message. Give them a follow over on their Insta: @whatisthemotive.

Love from,

Miss Iffa




    February 21, 2015 / 12:09 pm

    Cute outfit 🙂

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